AsialiciousTO
Marketing Campaign Strategy | Creative Design | Influencer Marketing | Social Media | OOH Advertising | PR
During the pandemics, restaurants are facing a tough time. We were approached by the City of Toronto to launch a campaign to help local Asian restaurants and communities to go through this period.
Challenges
Many people stay at home during the pandemics. Our challenge was to let our message stand out and reach the Torontonians on multiple platforms.
Our Strategy
• Created a message similar to Summerlicious and Winterlicious for people to understand the event.
• Used multiple sharp colours in visual design to represent diversity and multiculturalism of Asian cuisines.
• Reach exposure peak through multiple resources we carry, including different channels, bloggers and PR connections, media buy strategies, etc.
